Go Beyond Your Website
There are many ways you can market your auto repair shop. You can take a traditional approach and advertise with newspaper listings, coupon books, radio ads, direct mail, and billboards. Most of these are tried and true tactics that will yield good results! However, traditional marketing is missing a critical piece of the research phase many potential customers go through as part of their decision making — your digital presence.
We are living in an exciting digital age. Well, it is only exciting if you are correctly participating and reaping the benefits. Mobile usage is at an all-time high and continues to grow year after year. What does that mean for your shop? Customers are looking for a user-friendly, easy to read mobile site. Keep in mind that 88% of consumers who search for a type of business on a mobile device will call or visit that business within 24 hours! The first question should be, is your site living up to their expectations?
Digital Marketing Beyond Your Website
Digital marketing drives potential customers to your website. Your website is where potential customers should end up and convert into leads.
But what happens before potential customers reach your website? What types of digital marketing will help grow your business? These are a few we recommend:
- Facebook | Connect with your customers and increase brand awareness
- Google My Business | Get found when customers are searching for services nearby
- Instagram | Showcase your work with visual content
- Directory Listings | Develop NAP consistency by making sure your name, address and phone number match across the web
- Google Ads | Target hundreds of search terms and show on the first page of Google with proper bidding
Keep in mind, most of these places allow your current customers to leave reviews. Star-ratings and a business’ online reputation can determine whether new customers will choose your shop over others. Most consumers use reviews to determine if a local business is good or bad. Where do you stand with your reviews?
Stay Ahead of the Curve
There are many moving pieces in a proper digital marketing campaign. The number of hours you would have to pull away from running your shop would interfere with your day. To be successful, you are going to have to choose the right partner. When you are talking to an agency to manage your digital marketing, make sure they align with your goals and what you are trying to accomplish.
Autoshop Solutions works exclusively in the automotive aftermarket and has been building digital marketing strategies for over ten years. If you’re interested in learning more about what we can do for your shop reach out today!