Learn about the Pay-Per-Click in less than 60 seconds.
SEM – Pay Per Click
Google AdWords ® PPC marketing promotes your business in Google search results through advertisements targeted to your local market, using keywords that meet your marketing goals.
Google AdWords is a form of Pay-Per-Click marketing, also known as PPC, SEM, paid ads, and sponsored ads. PPC ads may appear in Google for a wide range of keyword searches relative to your business.
How does PPC work? Pay-Per-Click marketing is just that – you only pay when someone clicks your ad and visits your website. We customize and bid on the right keywords for your business. When someone’s Google search matches one of your keywords, your ad is eligible to appear, depending on the keyword’s popularity and number of competing ads.