Don’t Panic. Pivot: Steering Your Business Through COVID-19
Marketing Strategies for the Automotive Industry During the Coronavirus Outbreak
We need to see the road ahead of us to steer in the right direction. That’s why Autoshop Solutions is staying on top of updates from the World Health Organization and Center for Disease Control. Based on the latest information and insights from our own experts, we’ve compiled useful tips for what you should and shouldn’t do in response to the coronavirus outbreak.
Do Take Advantage of Less Saturated Market Places
Is your business active on social media, like Facebook, Instagram, and TikTok? What about your competitors? While millions of Americans are working from home, they’re spending more time on social media. Your business should be on there, too. Now is the time to explore video posts and highlight your brand’s personality online. Show your community that you are a safe place to be! Feel encouraged to take advantage of less saturated market places. Your business could come out on top on the other side!
Don’t Be Afraid to Try Something New!
The talented and knowledgeable team at Autoshop Solutions is here to guide you and your business through new marketing strategies. If you want to learn more about new avenues of outreach and engagement for your business, such as social media or search engine marketing strategy, we’re here to help! When the world seems to be changing all at once, we can change with it. Don’t be afraid to step outside of the box during unusual circumstances. Our team is here to support you.
Do Reallocate Your Budgets
Cars still need repairs, and people are still looking for the services they need. Learn more about the current situation of search from our CEO, Danny Sanchez, and other industry thought leaders. Bottom line: people are still searching for your services. If you feel that a change is necessary for your business, contact one of our team members to discuss options with old footage, motion graphics, and social media.
Don’t Do Nothing
Today is a new opportunity for your business to succeed. Pivot your mindset and strategy to capitalize on it. Your potential customers need to know that you are open, adapting, and responsive during changing circumstances. Get active on social media and make some updates to your website to demonstrate that. The worst thing you can do is nothing.
Do Lead By Example
We are in the service industry. You already know how important quality service is to the success of your business. Now is the time to show how great your team is at going above and beyond for your customers. Show them what steps you are already taking in response to the novel coronavirus. Illustrate that service can go on, with adjustments to meet recommended health and safety standards. Think of ways that you can continue to provide exceptional auto repairs and outstanding service for your customers.
Don’t Let Communication Drop
Communication with your customers and your employees is critical. Let your customers know that you are open. It’s important to call attention to it, as many other businesses are closing. Let your customers know what extra steps you are taking, such as pick-up and delivery service or detailed disinfecting. Keep your employees updated on changes and mitigation tactics during the coronavirus. And finally, let the Autoshop Solutions team know when you need additional marketing support. We are here for you!