Autoshop Solutions Launches Autoshop Mail, a Powerful New Marketing Tool for the Automotive Industry

September 30, 2013 – Apex NC – Autoshop Solutions Inc. announced today the launch of their latest marketing tool for the automotive industry: Autoshop Mail. Autoshop Mail takes direct mail to the next level by combining postcard mailings with an online marketing campaign, creating an easy user experience for the customer, and driving more traffic for the shop owner.

The Autoshop Mail direct mail program sends out postcards, equipped with phone tracking numbers for accurate ROI measuring. It then takes direct mail marketing a step further by integrating it with an online marketing campaign. Customers and new leads who receive the postcards are directed to a mobile-compatible landing page on the shop’s website for more information. Then, utilizing the Google Display Network, ads matching the shops direct mail postcard and branding will follow the new lead around the internet, helping the auto shop business stay top-of-mind and easily accessible for further engagement.

“This is going to revolutionize direct mail for automotive shops around the country,” Danny Sanchez, CEO of Autoshop Solutions, explained. “Autoshop Mail is not just postcards with a tracking number, it’s an entire marketing program that is trackable from start to finish.”

The Autoshop Mail program is designed to be convenient and effective for both the auto shop owner, and the potential new customer.

“Rolling out this integrated program to our customers is truly exciting!” Margaret Klemmer, VP Operations of Autoshop Solutions, said. “We take the branding and design from our client’s website and create a postcard, landing page and set of display ads that all match with the same branding, marketing message and offer.”

Autoshop Mail is the newest addition to the suite of marketing tools offered by Autoshop Solutions. For more information on Autoshop Mail, visit www.autoshopsolutions.com/mail

Autoshop Solutions is an award-winning internet marketing agency based in Apex NC. Since 2005, Autoshop Solutions has been helping the automotive industry with custom designed websites and internet marketing solutions, including SEO, Google Adwords, E-Newsletter and Social Media.

In August 2013, Autoshop Solutions was also named to the Inc 5000 list of the nations fastest growing companies. For more information about Autoshop Solutions, please contact Margaret Klemmermargaret@autoshopsolutions.com or visit the website at www.autoshopsolutions.com

Written by Erica Slesinger

Q: Why was the PPC Manager late to work? A: Because she generated so much Google Ads traffic for your business! Just kidding - Erica won't be late, but she does launch and manage all Pay-Per-Click media strategies for not only our clients, but also Autoshop Solutions itself. Erica's goal as Search Engine Marketing (PPC) Manager is to provide recommendations and execute strategies for campaign structuring, keyword opportunities, targeting, budget allocation and more in accordance with client goals. As a former Account Manager, she brings a unique perspective to the paid search side of your business' comprehensive marketing strategy. Outside of the office, you can find Erica cheering for her Tar Heels, sipping a craft beer out on the lake or playing fetch with her Boston Terrier, Gatsby. If you challenge her at pop culture trivia, you will lose.

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