Autoshop Academy, Business Tips, Internet Marketing, Program Partners
How Marketing Can Help You Find More Technicians!
Finding new technicians can’t be that hard. Throw up an ad on a job board and see what sticks. Right? If that method of recruiting has you scratching your head, wondering why you can’t find good technicians, maybe it’s time to take a step back and utilize those marketing tools you’ve been cultivating to grow your business.
Make Sure Your Shop Stands Out
Your website is one of the first impressions determining how a customer views your shop. And, it’s no different for technicians looking to come to work there. It’s just as important for your website to be attractive and SEO optimized as your shop to be clean.
The first step in finding out about your business is finding you online. Technicians, just like customers, want to know they are becoming part of a leading team with modern technology and equipment, quality training, and a positive work environment. They want to know it’s a reputable shop with happy customers. The content and photos on your site can help convey all of this. Highlight success stories, share team-building photos and showcase your shop in videos. It confirms that your shop knows how to operate and has a plan for success.
Take Advantage of Your Marketing Strategies
Your marketing plan is not an accident. It is a precise plan to help make your business more successful. Every avenue can help you find the technicians you need and want. Social media paints a picture and tells a story about who you are, what you and your shop have to offer, and what people think of you. Photos, videos, stories, and reviews determine how people view your business.
Organize Your Plan
When searching for recruits, it’s essential to have a plan. You not only want to find qualified techs, but you want to keep them. Your new hires need to know you have a road map for them that leads to success. Offering an internship or apprenticeship program shows that you are interested in their success.
Every aspect needs to be a part of the bigger picture to show your potential new hires that you have it all figured out.
- Team building
Use Your Tools Well
Although having state-of-the-art equipment in your shop matters, we aren’t talking about those specific tools. Your marketing tools can help your business thrive more than you may realize. Your website sets you up for sales, but it also gives an overview of your business and how you operate. Your social media accounts engage your visitors and spotlight testimonials. They are a platform for you to share your shop and your success. Customer reviews build trust in your business and emphasize your performance, while your employees play a part in securing a good reputation and your shop’s overall success.
Another resource is seeking outside help from one of our partners, WrenchWay. View their site at wrenchway.com.
“The WrenchWay platform makes it easy to summarize all the information technicians want to know about a job before they even apply,” explains Jay Goninen, Co-Founder & President of WrenchWay. “The fact of the matter is that every good technician is already employed, so it is critical to give them all the important information up front so they can make an educated decision.”
WrenchWay’s mission is to promote and elevate technician careers in the automotive, collision, and diesel industries. WrenchWay provides solutions that help highlight top shops to work at, make the job search process easier for technicians, and get more students interested in the industry. You can learn more at wrenchway.com.
Go After What You Want
It’s up to you to go after what you want. All of your tools help sell to your customer, and they also enable you to acquire the level of technicians you desire to be working in your shop. If you’re looking for new technicians:
- Share it on your website
- Highlight it on your social media accounts
- Advertise it on LinkedIn
- Offer an internship or apprenticeship program
- Suggest your employees share it on their social accounts
- Ask your customers to give you a review
- Seek help from our partners, like WrenchWay
Need help standing out? We have you covered. Autoshop Solutions is an automotive digital marketing agency specializing in websites and internet marketing solutions. Want to learn more about our services? Please visit autoshopsolutions.com/academy or subscribe to our YouTube channel to watch this blog in action.