Top Marketing Trends
How to Successfully Navigate Digital Marketing
Digital marketing is pretty simple. Get found online and get more customers. But, navigating that road may be a little more complex. Learn from Tony Mercury, VP of Revenue at Autoshop Solutions, on what top trends can help your shop be successful.
The New Customer Journey
Everyone wants new customers, and with the internet booming, what better way for those in the automotive industry to tap into some really powerful marketing. Tony takes us on a new customer journey with ten ways to navigate digital marketing.
Did you know mobile traffic accounts for 50 percent of all traffic? The trend for 2021 is voice searches on a smart device, with 50 percent of web searchers using voice. Only 60 percent of those searches answer accurately. Make sure your site is mobile responsive!
It’s important to have unique content. And, that means more than just words.
Your content needs to provide signals to the search engines and tell what your business does.
- Be authentic and tell your story.
- Work with a copywriter.
- SEO optimize your content with keywords that represent your business and the services you offer.
Blogs show your customers you are a trusted expert and know-how to diagnose the problem and fix it. Google indexes your business and tells how your content is getting read, just don’t duplicate content.
Wondering what kind of content to create? Here’s your answer:
- YouTube is the world’s second largest search engine and second most visited site after Google.
- YouTube is the second most popular social media platform with 1.9 billion users.
- Every minute 400 hours of video are uploaded to YouTube.
- Seventy percent of YouTube views come from mobile devices.
- Ninety percent of customers say videos help make buying decisions.
- There are four times more buyers that prefer to watch a video about a product than those that prefer to just read about it.
- 64 percent of clients often buy a product online after watching a video about it.
Google My Business (GMB)
How is your business listed and can your customers find you? You can engage with customers on Google for free.
Name Address Phone(NAP)
About 60 percent of business listings are inaccurate and almost 65 percent of similar businesses in your region have better reviews. Make sure you name, address and phone numbers are listed correctly and you can be found.
Facebook remains the most popular social media platform with almost 80 percent of online adults using it. More than 50 percent of them use it several times a day.
Paid Ad Creation
Pay per click (PPC) and customer reviews are two avenues that can boost your business or break it. Consider getting a PPC ad and see how your business grows.
Only 18 percent of customers say they don’t read online reviews for local businesses. Otherwise, you have an 82 percent chance of someone else affecting how your potential customers view your business. Get customer reviews and make sure you’re getting good ones.
Direct Mail can help with your multi-channel marketing efforts by targeting a specific region or audience. Someone out there is looking for you so let their mail show them you’re in the neighborhood.
Autoshop Solutions can help boost your brand with some really powerful marketing solutions. We have helped our clients increase their calls volume, expand their ARO by finding the right clients online, and get them ranking on Google with our Marketing Services. All this equates to our customers being able to continue to grow their business.