Your Marketing Dollars at Work
The Autoshop Solutions Dashboard is a tool for our clients to evaluate marketing results. Our new Return on Investment (ROI) Dashboard integration demonstrates the marketing funnel from leads to dollars. It breaks down the road traffic takes from beginning to end. We are handling the data from the shop management system and matching customer contact information to tracked calls and form submissions from their clients.
Clients can understand how Pay Per Click marketing vs. Organic SEO drives traffic into their stores by diving into the data. By integrating Autoshop Solutions websites and marketing with Shop Management Systems’ data, customers can follow their marketing funnel from tracked calls and form submissions to customers coming into their shop and, ultimately, dollars spent. By understanding the source of new customer leads, users of the ROI dashboard can better evaluate the effectiveness of their marketing efforts and better tailor their marketing dollars to yield the highest return on investment.
Highlights of the new ROI Dashboard integration
- Count of all Calls and Form submissions during the provided date range, organized by organic or paid
- Count of all closed Repair Orders (ROs) that matched a marketing acquisition source, separated by phone/form
- Revenue From Marketing – by Marketing Source
- New vs. Repeat Customers
- Form Submissions from Paid Marketing vs. Organic Traffic
- Calls from Previous Customers vs. New Customers
- Calls By Source (organic or paid ads)
Want to know more about our Dashboard and if your SMS is currently integrating with our ROI Dashboard? Click here to schedule a demo with our team! Autoshop Solutions is an automotive digital marketing agency specializing in websites and internet marketing solutions.