Why Tracking Phone Calls is Vital To Your Automotive Business

At some point in time, I’m sure you’ve been asked: “Have you been tracking and listening to your phone calls?” Unfortunately, for many of you, this task falls under the category of “not enough time,” but there’s good reason fit this into your daily, weekly or monthly routine. Tracking and listening to phone calls is a practice that can make or break your business. Why Tracking Phone Calls is Vital to Your Automotive Business 1.... Continue Reading

Autoshop Solutions

4 Tips for Turning Phone Calls into Customers

You’re doing everything you can to to bring in customers; you have a website and a marketing agenda, your business has a good reputation in your community, and you’re priced competitively with other shops in the area. But you could still use a few more cars a week…so what’s missing? Often times, we look at how the external factors are affecting our business. But it’s also important to consider any internal factors that may be... Continue Reading

Autoshop Solutions

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

A few months back, we began seeing a sizeable spike in referral traffic across our customers’ Analytics accounts. As we began to dig deeper, we saw that most of the referral traffic was not authentic referral traffic but rather, a form of spam known as ‘ghost referral’ traffic. So what is ‘ghost referral’ spam, and how does it affect you? We’ll get to all of that, but first, let’s cover the basics of what normal... Continue Reading

Autoshop Solutions

5 Reasons a Marketing Budget Is Imperative to Your Success

Why Work on Making a Digital Marketing Budget? Nine times out of ten, when we ask a shop owner, “What’s your annual budget for automotive marketing?” we hear crickets on the other end of the phone. Very few small businesses have a formal marketing budget in place, because the truth is, few of them know how much to spend on digital marketing. And to make it even more complicated, there’s a revolving door of considerations... Continue Reading

Autoshop Solutions

4 Easy Tips to Make Customer Reviews Work For Your Automotive Shop

Why are customer reviews so important? Whether it’s a Google review, a Yelp review, a DemandForce review or more, what makes these online assessments so valuable? The answer is simple: reviews build trust. In fact, 73% of consumers say positive customer reviews make them trust a business more, and 79% of consumers trust online reviews as much as personal recommendations. It’s clear to see the power of good online reviews, but how do you go about... Continue Reading

Autoshop Solutions

What to Expect When You’re Expecting Google AdWords Results

A Guide to the First 6 Weeks of an AdWords Campaign “Why isn’t my AdWords working yet?” This is a question we hear on a frequent basis from new auto repair shop clients who have just come on board with our Google AdWords Internet marketing program. You’re excited and eager to get your pay-per-click (PPC) marketing moving and your phones ringing, and we completely understand. While it makes sense that turning on a Google AdWords campaign... Continue Reading

Autoshop Solutions

Top 10 Questions to Ask Your Web Design & Internet Marketing Company

Understanding the Autoshop Lab & Your Google Analytics Data

Looking for some guidance on how to read and understand the Autoshop Lab and your Google Analytics data? As part of our Monthly Marketing packages, we offer access to the Autoshop Lab, where you can see how your website is working. The Autoshop Lab pulls directly from your Google Analytics data, and simply puts all of your Google Analytics numbers into a form that is easier to read, understand and monitor. These numbers allow you... Continue Reading

Autoshop Solutions

Why Tracking Phone Calls is Vital To Your Automotive Business

4 Tips for Turning Phone Calls into Customers

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

5 Reasons a Marketing Budget Is Imperative to Your Success

4 Easy Tips to Make Customer Reviews Work For Your Automotive Shop

What to Expect When You’re Expecting Google AdWords Results

Top 10 Questions to Ask Your Web Design & Internet Marketing Company

Understanding the Autoshop Lab & Your Google Analytics Data

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