What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

A few months back, we began seeing a sizeable spike in referral traffic across our customers’ Analytics accounts. As we began to dig deeper, we saw that most of the referral traffic was not authentic referral traffic but rather, a form of spam known as ‘ghost referral’ traffic. So what is ‘ghost referral’ spam, and how does it affect you? We’ll get to all of that, but first, let’s cover the basics of what normal... Continue Reading

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