Google Now Taking Appointments for Auto Repair Shops

Google has a reputation when it comes to rolling out updates. It seems with each new roll out, Google takes two-steps-forward and one major step backwards. For that reason whenever the Internet lights up with news of a new Google update, we tend to take it with a grain – really a boulder – of salt. Fortunately for everyone, this new Google update seems mostly positive. Google Now Taking Appointments for Auto Repair Shops As... Continue Reading

Charlie Needham

Why Tracking Phone Calls is Vital To Your Automotive Business

At some point in time, I’m sure you’ve been asked: “Have you been tracking and listening to your phone calls?” Unfortunately, for many of you, this task falls under the category of “not enough time,” but there’s good reason fit this into your daily, weekly or monthly routine. Tracking and listening to phone calls is a practice that can make or break your business. Why Tracking Phone Calls is Vital to Your Automotive Business 1.... Continue Reading

Autoshop Solutions

3 Tips for Responding to Negative Business Reviews

Before a customer decides to pick your automotive shop to service their vehicle, chances are they are reading your online reviews to see what others have to say about their experiences. Negative reviews are pretty much inevitable – especially in the automotive industry – because, as the old saying goes: “You can’t please everyone.” Negative reviews present opportunities to both improve your business and show that although you realize you can’t please everyone, you will... Continue Reading

Autoshop Solutions

5 Reasons a Marketing Budget Is Imperative to Your Success

Why Work on Making a Digital Marketing Budget? Nine times out of ten, when we ask a shop owner, “What’s your annual budget for automotive marketing?” we hear crickets on the other end of the phone. Very few small businesses have a formal marketing budget in place, because the truth is, few of them know how much to spend on digital marketing. And to make it even more complicated, there’s a revolving door of considerations... Continue Reading

Autoshop Solutions

The Basics of Branding Your Automotive Business

The Basics of Branding Your Automotive Business Branding your company is one of the most efficient ways to tell a potential new customer who you are and what you do. First impressions do matter! Creating a good impression in the minds of your customers and prospects is vital in today’s market. It can help deliver a competitive advantage, a greater return on investment and long-term brand loyalty. It can help build a better business. It’s... Continue Reading

Autoshop Solutions

What to Expect When You’re Expecting Google AdWords Results

A Guide to the First 6 Weeks of an AdWords Campaign “Why isn’t my AdWords working yet?” This is a question we hear on a frequent basis from new auto repair shop clients who have just come on board with our Google AdWords Internet marketing program. You’re excited and eager to get your pay-per-click (PPC) marketing moving and your phones ringing, and we completely understand. While it makes sense that turning on a Google AdWords campaign... Continue Reading

Autoshop Solutions

Google Now Taking Appointments for Auto Repair Shops

Why Tracking Phone Calls is Vital To Your Automotive Business

3 Tips for Responding to Negative Business Reviews

5 Reasons a Marketing Budget Is Imperative to Your Success

The Basics of Branding Your Automotive Business

What to Expect When You’re Expecting Google AdWords Results

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