Google Ads: Debunking Common Misconceptions

PPC Platform Myths



Nearly everyone uses a search engine at least once per day, and to say Google is the most popular would be an understatement. Google has absolutely dominated the search engine market, maintaining over a 92% percent market share as of 2018. It goes without saying that advertising on Google (in tandem with improving your SEO presence, of course) is a great way to reach new customers! We understand that utilizing Google Ads (formerly known as Google Adwords) for your business might seem daunting, so we’d like to clear up some of the most common misconceptions about the pay-per-click advertising platform.

Misconception #1 – You Can “Set It and Forget It”

“You’ve already set up my Google Ads account, so why do I need you to keep managing it for me?” is a question we’ve heard from many clients.

It’s a common mistake to assume that your ads will simply look after themselves! Pay-per-click (PPC) advertising, like most other marketing efforts, requires ongoing optimization. Your Google Ads account is made up of many moving parts that work in sync to help you reach your goals. By neglecting it, you risk wasting your money on a campaign that doesn’t perform well.

Autoshop Solutions has a team dedicated to managing your PPC accounts and adjusting your campaigns on a daily basis. We continuously monitor and improve your account by optimizing keywords, tweaking ad copy and measuring user behavior — all based on your business’s unique goals and objectives.

Misconception #2 – It’s Too Expensive

“We’re a small business, so we can’t afford to run Google Ads.” Does this resonate with you?

Another common misconception is that only large corporations get value out of PPC advertising. In truth, Google Ads can be affordable for businesses of any size. While, of course, you’ll see more website traffic and calls with a higher budget, there is no minimum spending requirement. You manage your ad spending by setting a budget, which can be raised or lowered at any time. If your business has even a few dollars to spare per day, you can run a campaign that targets the type of customers you want and filters out those you don’t.

For someone who isn’t familiar with Google Ads, however, it can be expensive. If you don’t know the most effective way to run your account and go with the “default” settings, it’s likely that you’ll end up spending more money without getting optimized results. By going for the highest bids without knowing how the platform works and which keywords or settings will be most profitable for your particular goals, you’re not going to see a good ROI. With our PPC team on your side — writing quality ad copy, setting up conversion tracking and regularly checking in on your account — you can take full advantage of your Google Ads budget, whether it’s a high or low daily spend.

Want more information on Google Ads? Reach out to our specialists today! We can’t wait to share our knowledge with you!

Written by Erica Slesinger

Q: Why was the PPC Manager late to work? A: Because she generated so much Google Ads traffic for your business! Just kidding - Erica won't be late, but she does launch and manage all Pay-Per-Click media strategies for not only our clients, but also Autoshop Solutions itself. Erica's goal as Search Engine Marketing (PPC) Manager is to provide recommendations and execute strategies for campaign structuring, keyword opportunities, targeting, budget allocation and more in accordance with client goals. As a former Account Manager, she brings a unique perspective to the paid search side of your business' comprehensive marketing strategy. Outside of the office, you can find Erica cheering for her Tar Heels, sipping a craft beer out on the lake or playing fetch with her Boston Terrier, Gatsby. If you challenge her at pop culture trivia, you will lose.

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