Facebook Ads vs. Boosted Posts: Which is Best for Your Shop?
When diving into the world of Facebook ads it can feel completely overwhelming. There are so many options! Where do you start? More importantly, how can you optimize your Facebook ads and boosted posts to help you meet goals you have set for your shop?
Lucky for you at Autoshop Solutions we have a team of skilled social aficionados to guide you and build you a roadmap to success. All you have to do is decide between Facebook ads or boosted posts.
Boosted posts are typically used to draw attention to and increase engagement on specific social posts. For example, if you have a blog post that you shared on your Facebook page and you would like to get more comments likes and shares on that post, you can boost it. It’s a great way to reach people who may be interested in your content but don’t currently follow your page on Facebook.
When creating your boosted post, Facebook suggests that the post be fairly recent and should be meaningful and relevant to the audience you’re trying to attract. You can also boost an event, contest or giveaway – these are the types of posts where your goal is to get more comments, like and shares – so boosting is the best option.
Extra Tip: We always suggest that when boosting posts it links to your website so it can not only increase the engagement on your Facebook post but also add some traffic to your website.
If your goal is to increase traffic to your website then Facebook ads are one of the best choices. Facebook provides a plethora of options when it comes to how your ad looks and the audience you would like to target. This is one of the primary differences between boosted posts and Facebook ads – with Facebook ads you have more audience targeting options and more ad design options.
For example, when creating your Facebook ad you can upload a current customer list and Facebook will use that list to build a custom look alike audience to show your ads to. So basically you can allow Facebook to learn about your current customers so it can place your ad in front of an audience that is likely to become a new customer. Pretty cool, right?
Also, you have so many fun options for ad design. There’s a carousel ad that shows multiple pictures and text, video ads, an image collection ad, etc. At Autoshop Solutions, we continuously test your ad to see which design will work best for your shop and help you to meet your goals.
Facebook is also continuously updating their ad platform and adding even more exciting ad options.
Extra Tip: Always test your ads! Making the slightest change to a call to action button or swapping out a photo can make a huge difference and increase clicks on your ad.
Both Facebook ads and boosted posts can help promote and increase traffic to your shop’s website, it just depends what your goals are. Have questions? Contact us today and let our experts help you to optimize your Facebook ads and maximize their potential.