Don’t Panic, Pivot: Reallocate Your Marketing Budget
The Best Automotive Marketing Strategy in 2020 (So Far)
2020 has been a year of change, unlike what most of us imagined. While auto repair remains an essential service across the country, service providers are shifting gears and pivoting to provide continued convenience and service for vehicle owners. Now you need to do the same with your marketing budget.
Don’t Be Afraid to Try Something New
How you market during these strange times might be different than you’ve done previously. While social media might not have been a heavy focus before, now it’s exactly where you can expect to find your customers. Anyone at home is scrolling online for information or entertainment.
QUICK TIP Start a Facebook Ads campaign to reach new audiences — our team can guide you through the steps.
Don’t Do Nothing — & Don’t Hit the Brakes
If you have too few vehicles in the service bays, you need to market to drive more traffic. At any point in time, and especially during a pandemic, marketing will drive customers to your business. While difficult times are causing strain for many across the country, we wouldn’t be doing right by our customers if we told them to decrease their marketing budgets to save money. If you decrease spending, you’ll feel a negative impact a few months from now.
QUICK TIP If you already have an ad budget, don’t decrease it. Instead, think about reallocating some of it towards social media during this time.
Don’t Stop Communicating
Even if your customers aren’t visiting your shop, that doesn’t mean they don’t need you. Communicate your availability with your community — let them know you are open!
QUICK TIP Use the door sign download from Autoshop Solutions to display your business hours on social media and at your shop’s location.
Remember that marketing is a long-term pursuit. Changes now will impact your business down the road. Even during these strange times, it’s important to continue driving your business forwards with whatever means available — from small steps like creating and posting on social media accounts to big steps like adding new content to your website. What you do now will position you for success later.