Category: Tips

Responsive Websites: What’s the Big Deal?

December 7th, 2016 by

By now, the importance of having a mobile website is pretty familiar, especially given that over 50% of searches take place on mobile devices. But what’s the difference between a mobile site and a responsive one? Maybe you’ve heard the term “responsive” being thrown around but are still left wondering what it’s all about. Have

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make

Making Your Reviews Work For You

October 31st, 2016 by

Online reviews are one of the most important parts of your customer’s journey to your shop. Before stepping through your doors, many customers are looking on multiple social platforms to read what other people have had to say about your service. Here are a few ways to help you make the most out of your

Driving Success Using Social Media at Events

October 24th, 2016 by

Later this week, we’ll be attending the Automatic Transmission Rebuilder’s Association’s annual trade show, Powertrain Expo, as the Official Social Media Sponsors for the third year in a row. Leveraging social media at an event can be a powerful tool to further engage both attendees and those who are not in attendance to show them

How to use Call Tracking to Improve Your Phone Etiquette

August 19th, 2016 by

Are you getting a lot of phone calls to your shop that are not converting to customers? Do the reviews people leave say that the customer was lost due to a poor first call? With digital marketing being the strongest source of new business leads today, it has become increasingly important to capture your customer

4 Ways to Clean Up Your Facebook Business Page

August 2nd, 2016 by

Facebook is continually making updates to their businesses pages. Most recently, they updated their algorithm and changed what posts get priority in the News Feed. Now, they are rolling out a big change to the layout of the business pages. The new layout is very clean and highlights your business name and cover image. Tab

6 Tips for Creating Share-Worthy Content

July 25th, 2016 by

With the recent changes in Facebook’s News Feed algorithm, quality, share-worthy content is more important than ever. Here’s our list for creating the best content possible! 1. Know (and Talk to) Your Audience Doing your research and knowing your clients are very important when it comes to your content creation. Knowing how to talk to

3 Reasons You Should Focus on Building Your Brand Personality

May 24th, 2016 by

How do businesses achieve an easily recognizable brand and attract and retain loyal customers? Through branding! Your brand personality is an incredibly important part of business that encompasses many components of your shop to establish a differentiated presence in your market. It can be shaped through a variety of things – from your logo to

Search Smarter

November 12th, 2015 by

Search smarter. We say it all the time, and for various reasons: searching for your business online not only skews the results you’re seeing, but you can be single-handedly hurting your own Google AdWords performance. Here’s some insight into how your search behavior can affect your organic results and paid ad performance, and some tips

Brand Building: What Does It Mean for You?

February 25th, 2014 by

Branding building is a fundamental and essential component of strengthening your auto repair shop’s value to your customers, and maintaining a positive reputation in your community. Branding yourself is more important today than ever before, mostly due to the growth of Internet and an increase in the places where your brand can be broadcasted. And