Category: Tips

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Tips to Improve Your Online Communication

March 30th, 2017 by

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,

A Blog About Blogging: How To “Right” A Blog

March 1st, 2017 by

Which of these first sentences would make you read further? Let this be your first lesson: a key to your blog being successful is getting people to actually read it. Try to hook your reader with something catchy – maybe a pop culture reference, an interesting fact or a thought-provoking question. The next steps are

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

Are You Making These 6 Common Social Media Mistakes?

February 2nd, 2017 by

From staying in front of your customers to acquiring new ones, social media offers many opportunities in the automotive industry. Social platforms continually release new products and features to take advantage, so your social media presence can reach the next level. Unfortunately, with all the great things happening, we still see some very common mistakes

Responsive Websites: What’s the Big Deal?

December 7th, 2016 by

By now, the importance of having a mobile website is pretty familiar, especially given that over 50% of searches take place on mobile devices. But what’s the difference between a mobile site and a responsive one? Maybe you’ve heard the term “responsive” being thrown around but are still left wondering what it’s all about. Have

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make

Making Your Reviews Work For You

October 31st, 2016 by

Online reviews are one of the most important parts of your customer’s journey to your shop. Before stepping through your doors, many customers are looking on multiple social platforms to read what other people have had to say about your service. Here are a few ways to help you make the most out of your

Driving Success Using Social Media at Events

October 24th, 2016 by

Later this week, we’ll be attending the Automatic Transmission Rebuilder’s Association’s annual trade show, Powertrain Expo, as the Official Social Media Sponsors for the third year in a row. Leveraging social media at an event can be a powerful tool to further engage both attendees and those who are not in attendance to show them