Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like
We all know that marketing is important for your business – how else will people find out about you and your services? Having an informative and easy-to-navigate website, showing up in search engine results, being visible on social media, etc. all help potential customers find your shop. While a lot of these marketing pieces do
After your Facebook page is up and running, what’s next? Sometimes it’s easy to get stuck in a rut, but Facebook actually offers a ton of features that will help you connect with your customers in new ways. Check out these tips on FREE ways to do more with your shop’s page: 1. Messenger’s Response
The New Year doesn’t mean everything has suddenly changed overnight, but it does serve as a reminder that digital marketing is constantly evolving and new trends are taking hold. This year, we anticipate some BIG changes as both new and existing trends continue to grow! Check out these 4 marketing trends you should start thinking
Think about how many emails you receive in a day. How many do you open? What type of content keeps your attention? How do you interact with emails? Email marketing has become a pervasive and effective tool over the last few years. In that time, marketers have begun to figure out how consumers interact with
Giving back to the community around your shop is a great way to invest in those who support your business. Whether you host a car wash for a local youth group or teach a boy scout troop about the importance of automotive maintenance, there are plenty of ways to get your business involved in your
We know that Yelp is not always your favorite review platform, between the review filtering algorithm and negative reviews themselves. We don’t always love it either! But that doesn’t mean that you can ignore it. Yelp has become one of the most powerful and commonly used review-based directories. This is only reinforced by the fact
On any given day, your SEO expert will be tinkering inside of ranking algorithms that consist of 300 to 600 individual ranking metrics in order to help you place better in search engines. With limited time, budget, person power, etc., how can we possibly prioritize all those metrics? With so many metrics, it’s incredibly easy
Facebook and Google both really love when a Facebook page is active. An active Facebook page will lead to an increase of engagement and fans on the page. It’ll also help boost your SEO and increase your Google rankings. Being active on Facebook does not have to be stressful or time consuming. Here are a
What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a