Archive Posts: Social Media
Changes to Facebook Employment Ads
What You Need to Know You may have heard that Facebook has made some changes to Facebook employment ads. Not to worry though! These changes simply help prevent discrimination and the power of Facebook employment ads will not be diminished. What does this change mean? Facebook made this change in September and stated that all employment ads will have certain stipulations set around targeting by December 31st of this year. This new system for employment... Continue Reading
How to Measure Your Social Media’s ROI
Are You Getting the Most From Your Social Media Marketing? Many major brands find it challenging to understand ROI from social media. If you’re finding yourself in the same position, you’re not alone! Social media ROI is different for every business, and there are a few simple steps you can take to define it for your shop. Don’t worry, no advanced equations needed, just some simple questions to ask yourself about your branding, business goals... Continue Reading
The Importance of Your Story
Why You Should Share It At Autoshop Solutions, we take pride in offering custom content for all of our websites. We’re not looking to add in the same “cookie cutter” content that visitors glaze over. We want to bring you content that resonates your style, persona, and message, all while generating buzz about your business. To accomplish that, our team takes the time to thoroughly research your online presence and see what makes your business... Continue Reading
Facebook Ads vs. Boosted Posts: Which is Best for Your Shop?
When diving into the world of Facebook ads it can feel completely overwhelming. There are so many options! Where do you start? More importantly, how can you optimize your Facebook ads and boosted posts to help you meet goals you have set for your shop? Lucky for you at Autoshop Solutions we have a team of skilled social aficionados to guide you and build you a roadmap to success. All you have to do is... Continue Reading
How to Build Trust in Your Auto Shop: Part One
Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like social media, online reviews, and even just the ability to search for competitors more easily! We know that trust is... Continue Reading
Use Your Customers To Help Your Marketing!
We all know that marketing is important for your business – how else will people find out about you and your services? Having an informative and easy-to-navigate website, showing up in search engine results, being visible on social media, etc. all help potential customers find your shop. While a lot of these marketing pieces do have a cost, there are things you can do for free (or close to free) to help boost what you... Continue Reading
Ways You Aren't Using Facebook... But Should
After your Facebook page is up and running, what’s next? Sometimes it’s easy to get stuck in a rut, but Facebook actually offers a ton of features that will help you connect with your customers in new ways. Check out these tips on FREE ways to do more with your shop’s page: 1. Messenger’s Response Assistant More and more, people are learning that they can talk to companies easily and conveniently via Facebook Messenger. The... Continue Reading