Search Engine Optimization Archives - Page 3 of 7 - Autoshop Solutions

Archive Posts: Search Engine Optimization

Things to Know for SEO During and After a Site Migration

Things to Know for SEO During and After a Site Migration

Migration of your website to a new marketing agency – or building a new site altogether – requires careful planning and prioritization in order to be successful. Your existing website has built up authority and you don’t want to leave that behind. The objective is to pass that authority to your new website with minimal disruption in rankings. A migration done incorrectly may result in a drop of your rankings and a subsequent loss in... Continue Reading

Pete

Pete

Effective Content Marketing: Part 2

Effective Content Marketing: Part 2

How to Make Your Content Sparkle What You Need to Keep in Mind Anyone can write content these days, as new blog posts, articles, and updates are being published daily. From gripping stories to boring breakdowns, you can probably find it all from just a few Google searches. But what does it take to create truly compelling content? Content that’ll engage your client’s audience, promote questions, and have them constantly reloading your blog page for... Continue Reading

Michael Avila

Michael Avila

Effective Content Marketing: Part 1

Effective Content Marketing: Part 1

How Does Content Marketing Work? Content Marketing Boosts ROI Are you reaching customers with your internet marketing tactics? Make sure your efforts bring the returns you are looking for! Effective content marketing is the new tool to target consumers in a way that forges trust, relationships and repeat sales. Content Marketing is the New Way to Target Consumers Everyone is familiar with traditional methods of marketing and advertising. TV commercials that interrupt programs and video... Continue Reading

Amanda Sanchez

Amanda Sanchez

Mobile-First Index Is Officially Live!

Mobile-First Index Is Officially Live!

Earlier this year, Google announced that they were officially rolling out the Mobile-First search index. Meaning, overall, that the mobile version of your website will take precedent in Google’s algorithms over the desktop version. While it’s now officially on the record as “started”, in reality, Google has been teasing this feature for some time. Being the canary-in-the-coal-mine, we’ve been writing about it almost just as long! Check out a few of our historical blogs to... Continue Reading

Charlie Needham

Charlie Needham

Announcing: Google My Business Videos!

Announcing: Google My Business Videos!

Google has launched an exciting new feature available to all business owners with a Google My Business listing: Google My Business Videos. Business owners and customers alike will have the ability to upload videos, 30 seconds or less, directly to Google My Business listings that anyone searching will be able to see. Not much is known about the impact these videos will have in the SEO-realm at this time, but that said, Google has a... Continue Reading

Charlie Needham

Charlie Needham

Google’s Mobile-First Index Is Live (Sorta):  What Does That Mean for You?

Google’s Mobile-First Index Is Live (Sorta): What Does That Mean for You?

Almost exactly a year ago, Google announced its mobile-first index was coming. About a month ago, rumors started hitting the web when John Mueller (Google Search Engineer) hinted that they were indeed testing their mobile-first index in live search results. Recently, they finally confirmed officially the roll-out has begun. Gary Illyes, one of Google’s key search engineers, announced that the mobile-first index has started a slow roll out, hinting that testing and quality control is... Continue Reading

Charlie Needham

Charlie Needham

Mythbuster Series: Are My Rankings Reliable?

Mythbuster Series: Are My Rankings Reliable?

Search Results Are Complicated It goes without saying that search engines are advancing in complexity every single day. As search engine technology evolves, it’s imperative that our understanding evolves with it. The biggest gap in understanding that I’ve seen recently and consistently is the amount of undue importance that the ranking report receives. To put it simply, Google has gone all-in on hyperlocal search results. Search engines simply aren’t behaving the same way they were a few weeks ago, a few months ago and are completely different to how they behaved a year ago. Search results have become incredibly dynamic, and they are absorbing more information on the fly than ever. The end result? Non-stop shifting search engine results pages that are constantly sending in more information than you intend in order to serve you up the results that they believe you need most. Let me be clear: Rankings are still vital to track for any successful campaign, and, in my opinion, represent about 45% of what a person should be looking into when gauging the health of their SEO program. The other 55%, the bigger piece of the pie, is how your organic traffic is progressing month over month, and year over year, but more on that at a later time. Let’s focus on the topic at hand.

Charlie Needham

Charlie Needham

Why You Shouldn't Ignore Yelp

Why You Shouldn't Ignore Yelp

We know that Yelp is not always your favorite review platform, between the review filtering algorithm and negative reviews themselves. We don’t always love it either! But that doesn’t mean that you can ignore it. Yelp has become one of the most powerful and commonly used review-based directories. This is only reinforced by the fact that, in some markets, Google is showing your Yelp rating on your Google My Business page. On top of actually... Continue Reading

Autoshop Solutions

Autoshop Solutions

The 3 A’s For GUARANTEED Rankings

The 3 A’s For GUARANTEED Rankings

On any given day, your SEO expert will be tinkering inside of ranking algorithms that consist of 300 to 600 individual ranking metrics in order to help you place better in search engines. With limited time, budget, person power, etc., how can we possibly prioritize all those metrics? With so many metrics, it’s incredibly easy to get tunnel-vision and lock yourself into a pattern of chasing one-off tricks to manipulate your ranking. It doesn’t have... Continue Reading

Charlie Needham

Charlie Needham