Pay-Per-Click Archives - Page 3 of 5 - Autoshop Solutions

Archive Posts: Pay-Per-Click

Google’s Updated Ad Formats - What They Mean For You

Google’s Updated Ad Formats - What They Mean For You

Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads You’ve probably heard of Expanded Text Ads, so what’s changed? For the past several years, Google has only allowed two... Continue Reading

Erica Slesinger

Erica Slesinger

Adwords Errors to Avoid

Adwords Errors to Avoid

Adwords can be the secret weapon in your marketing toolbox. It helps kickstarts the traffic on your website and in your shop, it only needs a ramp up period of three months, and it can handle seasonal changes allowing you to optimize your campaign or change directions as your shop needs. So why would you hold back your secret weapon if you didn’t need to? Google Adwords has several different types of violations that can... Continue Reading

Autoshop Solutions

Autoshop Solutions

Mythbusters: Debunking Google AdWords Myths

Mythbusters: Debunking Google AdWords Myths

When it comes to Google AdWords, misinformation is everywhere. It stems from the friend you have running Google AdWords in-house, from a Google AdWords “expert” or the 50 million search results for “Google AdWords.” We know it’s out there, and we’re here to debunk some of the common AdWords myths marketers frequently hear from clients. Myth #1: People don’t click on AdWords Ads. Fact: Consumers in all markets click on Google AdWords ads. Take a... Continue Reading

Abby Lancaster

Abby Lancaster

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads, and knowledge of industry trends, we have plenty of reasons to our social media team. So when they give us... Continue Reading

Joel Fogleman

Joel Fogleman

Difference & Importance Between Acquisition & Retention Marketing

Difference & Importance Between Acquisition & Retention Marketing

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a responsive website, your customers can access your website on their desktop computers and on their phones or tablets. With over... Continue Reading

Abby Lancaster

Abby Lancaster

Measuring & Considering Your ROI

Measuring & Considering Your ROI

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your marketing services and how much business they’re bringing to your shop. Here are just a few: Google AdWords Often the... Continue Reading

Joel Fogleman

Joel Fogleman

How to Plan & Create Your Digital Marketing Strategy: Part II

How to Plan & Create Your Digital Marketing Strategy: Part II

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals and calendars can help your Marketing Specialist and Account Manager better optimize your marketing campaigns for your goals, especially if... Continue Reading

Autoshop Solutions

Autoshop Solutions

How to Plan & Create Your Digital Marketing Strategy: Part I

How to Plan & Create Your Digital Marketing Strategy: Part I

The new year is upon us! 2016 was a long year, and 2017 is the year of change. This makes it a great time to pump up your marketing game with a digital marketing strategy. What is a digital marketing strategy, you ask? A digital marketing strategy is a plan of action that we can focus your marketing around to achieve a specific goal. As Account Managers, we love to talk to you about your... Continue Reading

Autoshop Solutions

Autoshop Solutions

What’s New in AdWords?

What’s New in AdWords?

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character headline and two 35-character description lines, but later this year we’ll be able to use two 30-character headlines and one... Continue Reading

Abby Lancaster

Abby Lancaster