Category: Mobile

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Responsive Websites: What’s the Big Deal?

December 7th, 2016 by

By now, the importance of having a mobile website is pretty familiar, especially given that over 50% of searches take place on mobile devices. But what’s the difference between a mobile site and a responsive one? Maybe you’ve heard the term “responsive” being thrown around but are still left wondering what it’s all about. Have

What’s New in AdWords?

June 30th, 2016 by

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character

An Official Warning Goes Out to Site Owners

April 22nd, 2016 by

When Google Issues A Warning, We Listen. The Next Google Mobile Algorithm update is set for May Google recently put out a warning to site owners if their page wasn’t mobile ready. Generally speaking, when Google makes these types of moves, it means they are about to update their algorithm. This time, it is all

The Mobile Web: Where We’re Going

January 5th, 2016 by

Simply put, mobile has completely changed the game. Mobile came out of nowhere and has completely transformed the “web” in only a few short years. There are now disciplines, programs, and businesses popping up that are dedicated specifically to understanding and gaming mobile Internet opportunities. Frankly, we’re at the point where mobile simply cannot be