Google Ads Archives - Autoshop Solutions Inc.

Category: Google Ads

Google’s Updated Ad Formats – What They Mean For You

November 13th, 2018 by

Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads

Adwords Errors to Avoid

October 2nd, 2017 by

Adwords can be the secret weapon in your marketing toolbox. It helps kickstarts the traffic on your website and in your shop, it only needs a ramp up period of three months, and it can handle seasonal changes allowing you to optimize your campaign or change directions as your shop needs. So why would you

Mythbusters: Debunking Google AdWords Myths

August 9th, 2017 by

When it comes to Google AdWords, misinformation is everywhere. It stems from the friend you have running Google AdWords in-house, from a Google AdWords “expert” or the 50 million search results for “Google AdWords.” We know it’s out there, and we’re here to debunk some of the common AdWords myths marketers frequently hear from clients.

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

What’s New in AdWords?

June 30th, 2016 by

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character