Category: Google Adwords

Adwords Errors to Avoid

October 2nd, 2017 by

Adwords can be the secret weapon in your marketing toolbox. It helps kickstarts the traffic on your website and in your shop, it only needs a ramp up period of three months, and it can handle seasonal changes allowing you to optimize your campaign or change directions as your shop needs. So why would you

Mythbusters: Debunking Google AdWords Myths

August 9th, 2017 by

When it comes to Google AdWords, misinformation is everywhere. It stems from the friend you have running Google AdWords in-house, from a Google AdWords “expert” or the 50 million search results for “Google AdWords.” We know it’s out there, and we’re here to debunk some of the common AdWords myths marketers frequently hear from clients.

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

June 13th, 2017 by

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads,

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

What’s New in AdWords?

June 30th, 2016 by

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character

Google’s Search Results Page Looks a Lot Different Now

March 9th, 2016 by

The Layout of the Page is Different Have you done a Google search on a desktop computer within the last week? Did you notice a change in your recent Google search results? The results themselves may look the same, but the layout of the page is different. Text ads—aka AdWords Ads— have been removed from

5 Tips for Effective Google AdWords Ads

February 12th, 2016 by

Research has shown that 41% of clicks in search results are at the top three paid ad spots on Google. So, you don’t want to miss the opportunity to use Google AdWords marketing to drive customers to your website to make an appointment. But how do you make sure your Google Ads convert clicks to