Category: Google Adwords

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

June 13th, 2017 by

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads,

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

What’s New in AdWords?

June 30th, 2016 by

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character

Google’s Search Results Page Looks a Lot Different Now

March 9th, 2016 by

The Layout of the Page is Different Have you done a Google search on a desktop computer within the last week? Did you notice a change in your recent Google search results? The results themselves may look the same, but the layout of the page is different. Text ads—aka AdWords Ads— have been removed from

5 Tips for Effective Google AdWords Ads

February 12th, 2016 by

Research has shown that 41% of clicks in search results are at the top three paid ad spots on Google. So, you don’t want to miss the opportunity to use Google AdWords marketing to drive customers to your website to make an appointment. But how do you make sure your Google Ads convert clicks to

Stay Top-of-Mind With Google Remarketing!

December 16th, 2015 by

Google Remarketing What it is: We’re sure you’ve heard the term “remarketing” – sometimes also referred to as “retargeting” – but what, exactly, is it? Google Remarketing is a feature managed through Google Adwords that lets you reach people who have previously visited your website. How it works: To start, we set up a Google

AdWords vs. SEO: What’s the Difference?

September 18th, 2015 by

AdWords and Search Engine Optimization (SEO) are commonly agreed upon as two of the most important components of Search Engine Marketing (SEM) for most companies, and are two of the most valuable online resources for auto repair shops. It’s important for our customers to understand the similarities and differences between them, and why we recommend