10 Ways to Improve Phone Conversations Marketing ends when the phone rings. This is your opportunity to bring in new customers and grow your business. It is extremely important to make sure your service writers have proper phone etiquette because they will be the first point of contact for your company. If a service writer
With just one week left before Christmas, why not have a little fun at your shop! The holidays are a great time to show employee appreciation and remind your employees (and customers) why your shop is a great place to work (and get their car repaired!) We’ve gathered some great ways to bring in the
In the long-awaited sequel to our first blog on building trust, we’re continuing the conversation on ways you can establish trust in your shop! By building a foundation of trust with your customers through education, you’re more likely to keep their business, increase your sales, and create a lasting happy customer. Trust Thrives on Customer
Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like
We all know that marketing is important for your business – how else will people find out about you and your services? Having an informative and easy-to-navigate website, showing up in search engine results, being visible on social media, etc. all help potential customers find your shop. While a lot of these marketing pieces do
The New Year doesn’t mean everything has suddenly changed overnight, but it does serve as a reminder that digital marketing is constantly evolving and new trends are taking hold. This year, we anticipate some BIG changes as both new and existing trends continue to grow! Check out these 4 marketing trends you should start thinking
Think about how many emails you receive in a day. How many do you open? What type of content keeps your attention? How do you interact with emails? Email marketing has become a pervasive and effective tool over the last few years. In that time, marketers have begun to figure out how consumers interact with
It Might Be Halloween, But Don’t Scare Customers Away! This time of year is perfect for all things spooky and scary, unless your shop is actually scaring the customers away. Make sure you are avoiding these tricks so that coming to your shop is always a real treat! 1. Responding to Bad Reviews… Badly ?
Myth #6: Only big companies can afford marketing. False: Marketing can be expensive – we get it. But the great news is that it doesn’t have to break the bank! When it comes to marketing, you always have a full range of options available, from the bare minimum all the way to a full-scale strategy.
Myth #1: More website traffic means more customers. ½ True: When it comes to your overall website traffic, it boils down to quality over quantity. While you should always strive to get more traffic to your website, it’s crucial that the traffic you get is high quality. This means that all of your marketing efforts