Category: Business Consulting

Proper Phone Etiquette for Service Writers

July 1st, 2019 by

10 Ways to Improve Phone Conversations Marketing ends when the phone rings. This is your opportunity to bring in new customers and grow your business. It is extremely important to make sure your service writers have proper phone etiquette because they will be the first point of contact for your company. If a service writer

Twas the Week Before Christmas

December 17th, 2018 by

With just one week left before Christmas, why not have a little fun at your shop! The holidays are a great time to show employee appreciation and remind your employees (and customers) why your shop is a great place to work (and get their car repaired!) We’ve gathered some great ways to bring in the

How to Build Trust in Your Auto Shop: Part Two

December 3rd, 2018 by

In the long-awaited sequel to our first blog on building trust, we’re continuing the conversation on ways you can establish trust in your shop! By building a foundation of trust with your customers through education, you’re more likely to keep their business, increase your sales, and create a lasting happy customer. Trust Thrives on Customer

How to Build Trust in Your Auto Shop: Part One

July 18th, 2018 by

Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like

Use Your Customers To Help Your Marketing!

April 25th, 2018 by

We all know that marketing is important for your business – how else will people find out about you and your services? Having an informative and easy-to-navigate website, showing up in search engine results, being visible on social media, etc. all help potential customers find your shop. While a lot of these marketing pieces do

4 Marketing Trends Your Shop Should Try In 2018

January 30th, 2018 by

The New Year doesn’t mean everything has suddenly changed overnight, but it does serve as a reminder that digital marketing is constantly evolving and new trends are taking hold. This year, we anticipate some BIG changes as both new and existing trends continue to grow! Check out these 4 marketing trends you should start thinking

The Do’s & Don’ts of Email Marketing

January 17th, 2018 by

Think about how many emails you receive in a day. How many do you open? What type of content keeps your attention? How do you interact with emails? Email marketing has become a pervasive and effective tool over the last few years. In that time, marketers have begun to figure out how consumers interact with

4 Ways You Might Be Scaring Customers Away

October 20th, 2017 by

It Might Be Halloween, But Don’t Scare Customers Away! This time of year is perfect for all things spooky and scary, unless your shop is actually scaring the customers away. Make sure you are avoiding these tricks so that coming to your shop is always a real treat! 1. Responding to Bad Reviews… Badly ?

Mythbusters: Debunking General Marketing Myths – Part I

September 13th, 2017 by

Myth #1: More website traffic means more customers. ½ True: When it comes to your overall website traffic, it boils down to quality over quantity. While you should always strive to get more traffic to your website, it’s crucial that the traffic you get is high quality. This means that all of your marketing efforts