Category: Auto Shop Consulting Tips

Make Sure You Copyright; Not CopyWRONG!

May 17th, 2017 by

As an auto shop, we understand that you may have the desire to use brand-specific content and photos in your marketing to help drive the right target audience into your shop. This is especially true if your shop is brand-specific and only services certain makes and models. Because of this, we’ve compiled a list of

Pick Up! Opportunity is Calling

May 3rd, 2017 by

4 Things You Can Do When a Customer Calls Looking for a Different Shop Have you ever received a call from a driver looking for a different shop? The answer is probably yes. Knowing how to engage these potential customers can turn a wrong number call into an opportunity for your shop!   We have

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Tips to Improve Your Online Communication

March 30th, 2017 by

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

3 Ways to Supercharge Your Auto Repair Shop’s SEO

December 28th, 2016 by

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make

4 Essentials to Promoting Facebook Events

September 13th, 2016 by

Small businesses are the lifeblood of our local communities. That’s why it’s important to host and participate in community events. The best way to use your internet marketing to support your community event is to use social media to reach people where they are. For the past seven years, Dynamic Automotive has hosted a car

SEO and Social Media: “Can They Work Together?”

August 30th, 2016 by

If you are an auto shop in 2016 and you want more cars in your bays then it’s practically a guarantee that you’ve come across a lot of wild marketing acronyms, slang or other clever nomenclatures that essentially boil down to two things: search engine optimization and social media marketing. These two things are developed,