Category: Auto Shop Consulting Tips

5 Ways to Stay Active on Facebook

June 21st, 2017 by

Facebook and Google both really love when a Facebook page is active. An active Facebook page will lead to an increase of engagement and fans on the page. It’ll also help boost your SEO and increase your Google rankings. Being active on Facebook does not have to be stressful or time consuming. Here are a

Introducing: Reputation Management & Reputation Management Plus

June 20th, 2017 by

It’s no secret that reviews are vital to the success of your shop. In fact, over 90% of consumers read online reviews, and 88% of consumers trust reviews just as much as personal recommendations. That’s why we want to tell you all about our new Reputation Management services – Reputation Management and Reputation Management Plus!

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

June 13th, 2017 by

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads,

Make Sure You Copyright; Not CopyWRONG!

May 17th, 2017 by

As an auto shop, we understand that you may have the desire to use brand-specific content and photos in your marketing to help drive the right target audience into your shop. This is especially true if your shop is brand-specific and only services certain makes and models. Because of this, we’ve compiled a list of

Pick Up! Opportunity is Calling

May 3rd, 2017 by

4 Things You Can Do When a Customer Calls Looking for a Different Shop Have you ever received a call from a driver looking for a different shop? The answer is probably yes. Knowing how to engage these potential customers can turn a wrong number call into an opportunity for your shop!   We have

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Tips to Improve Your Online Communication

March 30th, 2017 by

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

3 Ways to Supercharge Your Auto Repair Shop’s SEO

December 28th, 2016 by

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and