Category: Auto Shop Consulting Tips

Tips to Improve Your Online Communication

March 30th, 2017 by

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

3 Ways to Supercharge Your Auto Repair Shop’s SEO

December 28th, 2016 by

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make

4 Essentials to Promoting Facebook Events

September 13th, 2016 by

Small businesses are the lifeblood of our local communities. That’s why it’s important to host and participate in community events. The best way to use your internet marketing to support your community event is to use social media to reach people where they are. For the past seven years, Dynamic Automotive has hosted a car

SEO and Social Media: “Can They Work Together?”

August 30th, 2016 by

If you are an auto shop in 2016 and you want more cars in your bays then it’s practically a guarantee that you’ve come across a lot of wild marketing acronyms, slang or other clever nomenclatures that essentially boil down to two things: search engine optimization and social media marketing. These two things are developed,

How to use Call Tracking to Improve Your Phone Etiquette

August 19th, 2016 by

Are you getting a lot of phone calls to your shop that are not converting to customers? Do the reviews people leave say that the customer was lost due to a poor first call? With digital marketing being the strongest source of new business leads today, it has become increasingly important to capture your customer

6 Tips for Creating Share-Worthy Content

July 25th, 2016 by

With the recent changes in Facebook’s News Feed algorithm, quality, share-worthy content is more important than ever. Here’s our list for creating the best content possible! 1. Know (and Talk to) Your Audience Doing your research and knowing your clients are very important when it comes to your content creation. Knowing how to talk to

3 Reasons You Should Focus on Building Your Brand Personality

May 24th, 2016 by

How do businesses achieve an easily recognizable brand and attract and retain loyal customers? Through branding! Your brand personality is an incredibly important part of business that encompasses many components of your shop to establish a differentiated presence in your market. It can be shaped through a variety of things – from your logo to