Category: Auto Shop Consulting Tips

How to Involve Yourself in Your Community

August 16th, 2017 by

Giving back to the community around your shop is a great way to invest in those who support your business. Whether you host a car wash for a local youth group or teach a boy scout troop about the importance of automotive maintenance, there are plenty of ways to get your business involved in your

5 Ways to Stay Active on Facebook

June 21st, 2017 by

Facebook and Google both really love when a Facebook page is active. An active Facebook page will lead to an increase of engagement and fans on the page. It’ll also help boost your SEO and increase your Google rankings. Being active on Facebook does not have to be stressful or time consuming. Here are a

Introducing: Reputation Management & Reputation Management Plus

June 20th, 2017 by

It’s no secret that reviews are vital to the success of your shop. In fact, over 90% of consumers read online reviews, and 88% of consumers trust reviews just as much as personal recommendations. That’s why we want to tell you all about our new Reputation Management services – Reputation Management and Reputation Management Plus!

Make Sure You Copyright; Not CopyWRONG!

May 17th, 2017 by

As an auto shop, we understand that you may have the desire to use brand-specific content and photos in your marketing to help drive the right target audience into your shop. This is especially true if your shop is brand-specific and only services certain makes and models. Because of this, we’ve compiled a list of

Pick Up! Opportunity is Calling

May 3rd, 2017 by

4 Things You Can Do When a Customer Calls Looking for a Different Shop Have you ever received a call from a driver looking for a different shop? The answer is probably yes. Knowing how to engage these potential customers can turn a wrong number call into an opportunity for your shop!   We have

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Tips to Improve Your Online Communication

March 30th, 2017 by

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,