What Is RPM, Anyways? Really Powerful Marketing. That’s all there is to it. Our RPM program is custom-built for the automotive industry, starting from the name itself down to each and every finely-tuned component. After considering several fancy, jargony names to dub the program, we decided to cut through the nonsense and call it what
Often overlooked, word of mouth is one of the most powerful ways you can get more business. As many as 76% of customers will recommend a company they trust to their friends, family, and coworkers. Creating that trust between your customers and your business goes a long way, especially in the automotive industry. If you’re
Danny Sanchez helps educate the diesel industry for third year in a row APEX, N.C., August 8, 2017 – For the third year in a row, Autoshop Solutions’ CEO, Danny Sanchez, will speak at the Association of Diesel Specialists (ADS) International Convention & Tradeshow. The presentation will be held at the Wynn Las Vegas on
Not all of Google’s updates can be forecasted. This has been made clear by the recent introduction of the new “Google My Business Messaging” tool. Seemingly out of left field, this update allows business owners to communicate directly with their customers (and potential customers) using their Google My Business listing via text messaging. Not much
What’s that, you say? Google has added new Features? Google Business Listing’s are vital to all businesses. Not only do these listings help with N.A.P. (name, address, phone) citations, but they also provide basic information at a glance in Google’s search results, allowing customers to find the information they need quickly. As we all know,
It’s a new year with new goals and new resolutions! We’d like to add a quick and easy resolution to check off your list – to become an email boss! From receiving appointment requests to ordering parts, sending and receiving emails can become part of your daily routine while at the shop. Why not enhance
While the phrase “domain-based emails” may be common in the digital industry, it’s not as commonplace in the automotive industry. Domain-based emails are emails that have your website domain in them. For example, info@autoshop.com is a domain-based email, but autoshop@gmail.com is not. Domain-based emails can often require an additional cost, but they are well worth
Our clients ask us this question all the time. What can we do to improve our organic rankings? Unfortunately, the answer to this question isn’t a checklist of 10 items that you can complete and rank #1. There are many, many factors a marketing company will consider and try to improve organic rankings for a
How do businesses achieve an easily recognizable brand and attract and retain loyal customers? Through branding! Your brand personality is an incredibly important part of business that encompasses many components of your shop to establish a differentiated presence in your market. It can be shaped through a variety of things – from your logo to
New tools and marketing solutions—fast! There are many kinds of marketing solutions available out there, and it’s tough to know which one is right for you. Do your eyes start to cross when you hear the words “marketing strategy”? What does that even mean!? Researching all the choices can be pretty overwhelming, and even after