Why Your Shop Needs Video Content

Your time is valuable. We understand that. Why should you as a shop owner take time from your day to focus on creating video content to represent your brand? 1. It’s where your customers are. First of all, your existing and potential customers are online, watching countless videos daily. Creating video content meets your clientele

How to Respond to Negative Reviews (With Examples)

As an auto shop owner, when a customer leaves a negative review it can be hard to not take it personally. Your shop is your life and when anyone says something terrible about it the first reaction can be to get defensive. Our advice? Take a moment, count back from 10 and start to think

Things to Know for SEO During and After a Site Migration

Migration of your website to a new marketing agency – or building a new site altogether – requires careful planning and prioritization in order to be successful. Your existing website has built up authority and you don’t want to leave that behind. The objective is to pass that authority to your new website with minimal

Google Ads: Please Don’t Search For Yourself!

“I searched for my business on Google and didn’t see an ad. Why isn’t my account running?” Trust us, we understand where you’re coming from! You’re paying for these ads, so it’s natural to want to make sure that potential new customers are seeing them. However, it’s a common misconception that searching for your own

6 Tips for Choosing a Domain Name

Perhaps you’re a brand new shop, or a shop rebranding to align your brand with your business goals. Maybe you’re adding locations and need a domain that’s friendly to the growth and opportunity that comes with expanding. Choosing a domain can be challenging considering there are millions of registered or “taken” domain names. These 6

Do I Need a Website for My Repair Shop?

When a car breaks, over 90% of consumers are looking online to find where to bring it to. If you don’t have a website, the very minimum of online advertising, you are getting left out of the conversation. Many repair shops think that their word of mouth and long time standing in the community is

Effective Content Marketing: Part 2

How to Make Your Content Sparkle What You Need to Keep in Mind Anyone can write content these days, as new blog posts, articles, and updates are being published daily. From gripping stories to boring breakdowns, you can probably find it all from just a few Google searches. But what does it take to create

Twas the Week Before Christmas

With just one week left before Christmas, why not have a little fun at your shop! The holidays are a great time to show employee appreciation and remind your employees (and customers) why your shop is a great place to work (and get their car repaired!) We’ve gathered some great ways to bring in the

Effective Content Marketing: Part 1

How Does Content Marketing Work? Content Marketing Boosts ROI Are you reaching customers with your internet marketing tactics? Make sure your efforts bring the returns you are looking for! Effective content marketing is the new tool to target consumers in a way that forges trust, relationships and repeat sales. Content Marketing is the New Way