How to Measure Your Social Media’s ROI

Are You Getting the Most From Your Social Media Marketing? Many major brands find it challenging to understand ROI from social media. If you’re finding yourself in the same position, you’re not alone! Social media ROI is different for every business, and there are a few simple steps you can take to define it for your shop. Don’t worry, no advanced equations needed, just some simple questions to ask yourself about your branding, business goals... Continue Reading

Leah Ferguson

08/01/2019

Working Together: Facebook & Google Ads

How to Reach Your Target Audience “Where should I place my ad budget? Google Ads or Facebook Ads?” It’s a common question that the team here at Autoshop solutions gets asked frequently, and for good reason. A recent announcement from eMarketer published figures showing that total U.S. ad spending will hit $238.82 billion, with the amount spent on digital advertising surpassing that of traditional and accounting for 54.2 percent of the market. This digital ad... Continue Reading

Leah Ferguson

06/03/2019

How to Respond to Negative Reviews (With Examples)

As an auto shop owner, when a customer leaves a negative review it can be hard to not take it personally. Your shop is your life and when anyone says something terrible about it the first reaction can be to get defensive. Our advice? Take a moment, count back from 10 and start to think of negative reviews as a positive customer service opportunity. Of course, you don’t want to rejoice when you see a... Continue Reading

Leah Ferguson

02/25/2019

Facebook Ads vs. Boosted Posts: Which is Best for Your Shop?

When diving into the world of Facebook ads it can feel completely overwhelming. There are so many options! Where do you start? More importantly, how can you optimize your Facebook ads and boosted posts to help you meet goals you have set for your shop? Lucky for you at Autoshop Solutions we have a team of skilled social aficionados to guide you and build you a roadmap to success. All you have to do is... Continue Reading

Leah Ferguson

10/08/2018

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How to Measure Your Social Media’s ROI

Working Together: Facebook & Google Ads

How to Respond to Negative Reviews (With Examples)

Facebook Ads vs. Boosted Posts: Which is Best for Your Shop?

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