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How Your Marketing Employee & Agency Can Work Together In Harmony

March 19th, 2019 by

If you’ve made the decision to hire an in-house marketing employee alongside your marketing agency, let’s make the most of that shared relationship! There can be definite challenges to overcome when hiring separate parties that work towards one cause, but as long as there are open lines of communication, a clear definition of power, and

Is Hiring a Marketing Employee the Right Move for my Shop?

March 19th, 2019 by

Small businesses are faced with unique marketing challenges that bigger companies just don’t experience. With limited budgets, limited time, and big competitors ruling the marketplace, independently-owned shops have the ultimate trifecta to come up against. Deciding on a strategy to market your repair or body shop can be overwhelming, but one of the first decisions

Is Hiring a Marketing Employee the Right Move for my Shop?

March 18th, 2019 by

Small businesses are faced with unique marketing challenges that bigger companies just don’t experience. With limited budgets, limited time, and big competitors ruling the marketplace, independently-owned shops have the ultimate trifecta to come up against. Deciding on a strategy to market your repair or body shop can be overwhelming, but one of the first decisions

How to Build Trust in Your Auto Shop: Part Two

December 3rd, 2018 by

In the long-awaited sequel to our first blog on building trust, we’re continuing the conversation on ways you can establish trust in your shop! By building a foundation of trust with your customers through education, you’re more likely to keep their business, increase your sales, and create a lasting happy customer. Trust Thrives on Customer

How to Build Trust in Your Auto Shop: Part One

July 18th, 2018 by

Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like

So Let’s Talk About RPM

May 2nd, 2018 by

What Is RPM, Anyways? Really Powerful Marketing. That’s all there is to it. Our RPM program is custom-built for the automotive industry, starting from the name itself down to each and every finely-tuned component. After considering several fancy, jargony names to dub the program, we decided to cut through the nonsense and call it what

Ways You Aren’t Using Facebook… But Should

April 4th, 2018 by

After your Facebook page is up and running, what’s next? Sometimes it’s easy to get stuck in a rut, but Facebook actually offers a ton of features that will help you connect with your customers in new ways. Check out these tips on FREE ways to do more with your shop’s page: 1. Messenger’s Response

4 Marketing Trends Your Shop Should Try In 2018

January 30th, 2018 by

The New Year doesn’t mean everything has suddenly changed overnight, but it does serve as a reminder that digital marketing is constantly evolving and new trends are taking hold. This year, we anticipate some BIG changes as both new and existing trends continue to grow! Check out these 4 marketing trends you should start thinking

How Do I Get More Word-of-Mouth for My Shop?

November 27th, 2017 by

Often overlooked, word of mouth is one of the most powerful ways you can get more business. As many as 76% of customers will recommend a company they trust to their friends, family, and coworkers. Creating that trust between your customers and your business goes a long way, especially in the automotive industry. If you’re

4 Ways You Might Be Scaring Customers Away

October 20th, 2017 by

It Might Be Halloween, But Don’t Scare Customers Away! This time of year is perfect for all things spooky and scary, unless your shop is actually scaring the customers away. Make sure you are avoiding these tricks so that coming to your shop is always a real treat! 1. Responding to Bad Reviews… Badly ?