Charlie Needham, Author at Autoshop Solutions Inc.

Archives

Mobile-First Index Is Officially Live!

November 5th, 2018 by

Earlier this year, Google announced that they were officially rolling out the Mobile-First search index. Meaning, overall, that the mobile version of your website will take precedent in Google’s algorithms over the desktop version. While it’s now officially on the record as “started”, in reality, Google has been teasing this feature for some time. Being

Announcing: Google My Business Videos!

March 7th, 2018 by

Google has launched an exciting new feature available to all business owners with a Google My Business listing: Google My Business Videos. Business owners and customers alike will have the ability to upload videos, 30 seconds or less, directly to Google My Business listings that anyone searching will be able to see. Not much is

Mythbuster Series: Are My Rankings Reliable?

September 1st, 2017 by

It goes without saying that search engines are advancing in complexity every single day. As search engine technology evolves, it’s imperative that our understanding evolves with it. The biggest gap in understanding that I’ve seen recently and consistently is the amount of undue importance that the ranking report receives. To put it simply, Google has

The 3 A’s For GUARANTEED Rankings

June 29th, 2017 by

On any given day, your SEO expert will be tinkering inside of ranking algorithms that consist of 300 to 600 individual ranking metrics in order to help you place better in search engines. With limited time, budget, person power, etc., how can we possibly prioritize all those metrics? With so many metrics, it’s incredibly easy

Google Guaranteed – Coming To A Search Result Near You?

April 5th, 2017 by

What does Google’s “Google Guarantee” programs mean to auto shop owners? Not being one to go stale, Google is currently beta testing a brand new search product aimed, supposedly, at increasing conversions for mom-and-pop shops from the search engine result pages after you search for something locally. Following Google’s rollout of scheduling from search engine

3 Ways to Supercharge Your Auto Repair Shop’s SEO

December 28th, 2016 by

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and

Google Local Happenings: October 2016

October 3rd, 2016 by

How Google’s “Possum” algorithm change and other updates are shaking up local SEO Every single day, Google is making updates and tweaks to its algorithms to help improve its accuracy for the people using it. For the average searcher, these tweaks are so small and precise that the average person doesn’t even see it happening.

SEO and Social Media: “Can They Work Together?”

August 30th, 2016 by

If you are an auto shop in 2016 and you want more cars in your bays then it’s practically a guarantee that you’ve come across a lot of wild marketing acronyms, slang or other clever nomenclatures that essentially boil down to two things: search engine optimization and social media marketing. These two things are developed,