Abby Lancaster, Author at Autoshop Solutions Inc.

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6 Tips for Choosing a Domain Name

January 15th, 2019 by

Perhaps you’re a brand new shop, or a shop rebranding to align your brand with your business goals. Maybe you’re adding locations and need a domain that’s friendly to the growth and opportunity that comes with expanding. Choosing a domain can be challenging considering there are millions of registered or “taken” domain names. These 6

Mythbusters: Debunking Google AdWords Myths

August 9th, 2017 by

When it comes to Google AdWords, misinformation is everywhere. It stems from the friend you have running Google AdWords in-house, from a Google AdWords “expert” or the 50 million search results for “Google AdWords.” We know it’s out there, and we’re here to debunk some of the common AdWords myths marketers frequently hear from clients.

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

What Is A Conversion?

January 18th, 2017 by

What is a conversion? A website conversion is the most important aspect of your internet marketing. It means getting your customers to take an action – a phone call, form submission, newsletter sign up, coupon click, etc. The most important conversions are ones that bring you business. In the automotive industry, the conversions that bring

5 Things YOU Can Do to Help Your Google Ranking

September 23rd, 2016 by

Our clients ask us this question all the time. What can we do to improve our organic rankings? Unfortunately, the answer to this question isn’t a checklist of 10 items that you can complete and rank #1. There are many, many factors a marketing company will consider and try to improve organic rankings for a

What’s New in AdWords?

June 30th, 2016 by

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character

5 Tips for Effective Google AdWords Ads

February 12th, 2016 by

Research has shown that 41% of clicks in search results are at the top three paid ad spots on Google. So, you don’t want to miss the opportunity to use Google AdWords marketing to drive customers to your website to make an appointment. But how do you make sure your Google Ads convert clicks to