6 Tips for Choosing a Domain Name

Perhaps you’re a brand new shop, or a shop rebranding to align your brand with your business goals. Maybe you’re adding locations and need a domain that’s friendly to the growth and opportunity that comes with expanding. Choosing a domain can be challenging considering there are millions of registered or “taken” domain names. These 6 simple tips will help you choose a domain name that matches your brand and will work for you, not against... Continue Reading

Abby Lancaster

01/15/2019

Mythbusters: Debunking Google AdWords Myths

When it comes to Google AdWords, misinformation is everywhere. It stems from the friend you have running Google AdWords in-house, from a Google AdWords “expert” or the 50 million search results for “Google AdWords.” We know it’s out there, and we’re here to debunk some of the common AdWords myths marketers frequently hear from clients. Myth #1: People don’t click on AdWords Ads. Fact: Consumers in all markets click on Google AdWords ads. Take a... Continue Reading

Abby Lancaster

08/09/2017

Difference & Importance Between Acquisition & Retention Marketing

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a responsive website, your customers can access your website on their desktop computers and on their phones or tablets. With over... Continue Reading

Abby Lancaster

04/27/2017

What Is A Conversion?

What is a conversion? A website conversion is the most important aspect of your internet marketing. It means getting your customers to take an action – a phone call, form submission, newsletter sign up, coupon click, etc. The most important conversions are ones that bring you business. In the automotive industry, the conversions that bring you business are phone calls and appointment requests. How do you prompt conversions? It’s important to focus on these actions... Continue Reading

Abby Lancaster

01/18/2017

5 Things YOU Can Do to Help Your Google Ranking

Our clients ask us this question all the time. What can we do to improve our organic rankings? Unfortunately, the answer to this question isn’t a checklist of 10 items that you can complete and rank #1. There are many, many factors a marketing company will consider and try to improve organic rankings for a client. While many of these factors require a bit of technical knack and SEO know-how, there are a few things... Continue Reading

Abby Lancaster

09/23/2016

What’s New in AdWords?

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character headline and two 35-character description lines, but later this year we’ll be able to use two 30-character headlines and one... Continue Reading

Abby Lancaster

06/30/2016

Google's Search Results Page Looks a Lot Different Now

The Layout of the Page is Different Have you done a Google search on a desktop computer within the last week? Did you notice a change in your recent Google search results? The results themselves may look the same, but the layout of the page is different. Text ads—aka AdWords Ads— have been removed from the right-hand side of the page, and now that space is solely reserved for product listing ads (those little pictures... Continue Reading

Abby Lancaster

03/09/2016

5 Tips for Effective Google AdWords Ads

Research has shown that 41% of clicks in search results are at the top three paid ad spots on Google. So, you don’t want to miss the opportunity to use Google AdWords marketing to drive customers to your website to make an appointment. But how do you make sure your Google Ads convert clicks to customers? Here are 5 tips to ensure you have successful ads: 1. Be Concise Don’t include words that sound too... Continue Reading

Abby Lancaster

02/12/2016

Automotive Marketing Insights

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6 Tips for Choosing a Domain Name

Mythbusters: Debunking Google AdWords Myths

Difference & Importance Between Acquisition & Retention Marketing

What Is A Conversion?

5 Things YOU Can Do to Help Your Google Ranking

What’s New in AdWords?

Google's Search Results Page Looks a Lot Different Now

5 Tips for Effective Google AdWords Ads

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