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Building a Website: Finding the Right Balance

November 20th, 2018 by

There are a lot of considerations that go into creating a new website. From identifying your audience to functionality needs to brand representation — a lot of little pieces start to add up. With so many options, how do you choose what takes priority? It is important to keep in mind that your website is

Google’s Updated Ad Formats – What They Mean For You

November 13th, 2018 by

Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads

Mobile-First Index Is Officially Live!

November 5th, 2018 by

Earlier this year, Google announced that they were officially rolling out the Mobile-First search index. Meaning, overall, that the mobile version of your website will take precedent in Google’s algorithms over the desktop version. While it’s now officially on the record as “started”, in reality, Google has been teasing this feature for some time. Being