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Mythbusters: Debunking General Marketing Myths – Part I

September 13th, 2017 by

Myth #1: More website traffic means more customers. ½ True: When it comes to your overall website traffic, it boils down to quality over quantity. While you should always strive to get more traffic to your website, it’s crucial that the traffic you get is high quality. This means that all of your marketing efforts

Mythbuster Series: Are My Rankings Reliable?

September 1st, 2017 by

It goes without saying that search engines are advancing in complexity every single day. As search engine technology evolves, it’s imperative that our understanding evolves with it. The biggest gap in understanding that I’ve seen recently and consistently is the amount of undue importance that the ranking report receives. To put it simply, Google has