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Mythbusters: Debunking General Marketing Myths – Part II

September 20th, 2017 by

Myth #6: Only big companies can afford marketing. False: Marketing can be expensive – we get it. But the great news is that it doesn’t have to break the bank! When it comes to marketing, you always have a full range of options available, from the bare minimum all the way to a full-scale strategy.

Mythbusters: Debunking General Marketing Myths – Part I

September 13th, 2017 by

Myth #1: More website traffic means more customers. ½ True: When it comes to your overall website traffic, it boils down to quality over quantity. While you should always strive to get more traffic to your website, it’s crucial that the traffic you get is high quality. This means that all of your marketing efforts

Mythbuster Series: Are My Rankings Reliable?

September 1st, 2017 by

It goes without saying that search engines are advancing in complexity every single day. As search engine technology evolves, it’s imperative that our understanding evolves with it. The biggest gap in understanding that I’ve seen recently and consistently is the amount of undue importance that the ranking report receives. To put it simply, Google has