What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a
It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your
What does Google’s “Google Guarantee” programs mean to auto shop owners? Not being one to go stale, Google is currently beta testing a brand new search product aimed, supposedly, at increasing conversions for mom-and-pop shops from the search engine result pages after you search for something locally. Following Google’s rollout of scheduling from search engine