3 Ways to Improve Technician Recruiting Online
Written by: Sara Kerwin with WrenchWay Recruiting technicians keeps becoming a bigger challenge for shops. Less than five percent of technicians are actively looking for work. In simple terms, this means the majority of technicians are not looking at job boards. So, for shops whose recruiting strategy begins and ends with job boards, they’re missing out on the majority of technicians. But, if technicians aren’t looking at job boards, then how are shops supposed to be finding and recruiting them? Recruiting Has Changed—Shops Need to Focus on Employer Marketing Employer marketing tells the story of what it’s like to work at your organization to help attract and retain employees who will thrive there. Simply put, employer marketing uses story-telling, photos, and videos to show technicians why your shop is a great place to work. However, this is not a silver bullet solution. When it comes to recruiting technicians, there is no silver bullet. It takes time and a consistent, ongoing effort. Shops that embrace employer marketing now will see the payoffs as the technician shortage grows. Below are a few ways shops can embrace employer marketing and recruit more technicians online.