Automotive Marketing Insights
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How Google Ad Extensions Help Your Business
How We Use Google Ad Extensions To Help Your Business Everything You Need to Know about Ad Extensions What Makes Up A Paid Search Ad? There is so much more to your Google Ads campaign than simply the keywords you’re bidding on. It’s a given that your ads will display your URL, a headline and a description – but it’s next to impossible to fit all the information you want to convey to your customers... Continue Reading
Erica Slesinger
09/02/2019
Google Ads: Debunking Common Misconceptions
PPC Platform Myths Nearly everyone uses a search engine at least once per day, and to say Google is the most popular would be an understatement. Google has absolutely dominated the search engine market, maintaining over a 92% percent market share as of 2018. It goes without saying that advertising on Google (in tandem with improving your SEO presence, of course) is a great way to reach new customers! We understand that utilizing Google Ads... Continue Reading
Erica Slesinger
05/06/2019
Google Ads: Please Don’t Search For Yourself!
“I searched for my business on Google and didn’t see an ad. Why isn’t my account running?” Trust us, we understand where you’re coming from! You’re paying for these ads, so it’s natural to want to make sure that potential new customers are seeing them. However, it’s a common misconception that searching for your own ads is the best way to judge the success of your campaigns. It’s not only a very inaccurate way of... Continue Reading
Erica Slesinger
01/28/2019
Google’s Updated Ad Formats - What They Mean For You
Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads You’ve probably heard of Expanded Text Ads, so what’s changed? For the past several years, Google has only allowed two... Continue Reading
Erica Slesinger
11/13/2018
10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign
Direct mail marketing can be a very valuable form of marketing for auto repair shops if it is done correctly. If done incorrectly, however, it can lead to a lot of wasted money and effort! If you’re considering doing a direct marketing campaign for your automotive shop, make sure you follow these 10 tips that our marketing experts have discovered. 10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign Plan ahead.... Continue Reading
Erica Slesinger
09/15/2014
Frequently Asked Questions About Direct Mail Marketing for Auto Shops
Direct mail is one of the most common forms of direct marketing, and can increase car counts for nearly any automotive shop. The most cost-effective option is a “saturation mailing” – which means selecting carrier routes in the area surrounding your shop, and mailing postcards to every household on each route. If you are a general auto repair shop, or work on many different vehicle makes and models, this is most likely your best option... Continue Reading
Erica Slesinger
06/09/2014
Autoshop Solutions Launches Autoshop Mail, a Powerful New Marketing Tool for the Automotive Industry
September 30, 2013 – Apex NC – Autoshop Solutions Inc. announced today the launch of their latest marketing tool for the automotive industry: Autoshop Mail. Autoshop Mail takes direct mail to the next level by combining postcard mailings with an online marketing campaign, creating an easy user experience for the customer, and driving more traffic for the shop owner. The Autoshop Mail direct mail program sends out postcards, equipped with phone tracking numbers for accurate... Continue Reading
Erica Slesinger
09/01/2013